What Is A Board Description On Pinterest?

Your Pinterest board description is a short text that describes the content of your board. It is displayed below the board title and helps people understand what kind of pins they can expect to find on your board. Think of your board description as a tagline or elevator pitch for your board.

Why is a Board Description Important?

Your board description is important for two reasons:

  • SEO: Pinterest uses your board description to help determine what your board is about and how to rank it in search results. This means that by including relevant keywords in your board description, you can increase the chances of your board being found by people who are interested in the content you share.
  • Engagement: Pinterest users also read board descriptions to get a better sense of what kind of pins they can expect to find on a board. A clear and concise board description can help people decide whether or not to follow your board.

How to Write a Good Board Description?

When writing a board description, keep the following tips in mind:

  • Be clear and concise. You have a limited amount of space, so make sure your board description is easy to read and understand.
  • Use relevant keywords. Include keywords that people are likely to search for when looking for the type of content you share on your board.
  • Be specific. Don’t just say that your board is about “home decor.” Instead, be specific about the types of home decor pins you share, such as “mid-century modern home decor” or “DIY home decor projects.”
  • Be engaging. Write your board description in a way that will make people want to follow your board. Use strong verbs and descriptive language to paint a picture of the kind of content they can expect to find.

Here are some examples of good board descriptions:

  • Board Title: DIY Home Decor Projects

  • Board Description: Find the best DIY home decor projects on Pinterest, from simple crafts to major renovations.

  • Board Title: Mid-Century Modern Home Decor

  • Board Description: Get inspired by the latest mid-century modern home decor trends. Find pins on everything from furniture and lighting to accessories and art.

  • Board Title: Healthy Recipes

  • Board Description: Find delicious and healthy recipes for every meal of the day. From quick and easy weeknight dinners to elaborate weekend meals, we have you covered.


Your board description is an important part of your Pinterest profile. By writing clear, concise, and engaging board descriptions, you can improve your SEO, attract new followers, and drive traffic to your website or blog.

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