Your Pinterest board descriptions are just as important as your pin descriptions. They help people understand what your board is about and whether it’s worth following. A good board description will also help your pins rank higher in search results.
Here are some tips on how to write a good Pinterest board description:
- Include relevant keywords. When people search for keywords on Pinterest, your board description should show up in the results. Make sure to include your most important keywords near the beginning of the description.
- Be specific. Don’t just say “This board is about DIY projects.” Instead, say “This board is about DIY projects for beginners, including easy crafts, home decor projects, and furniture makeovers.” The more specific you are, the more likely people are to find your board and follow it.
- Write for your audience. Who are you trying to reach with your board? Once you know your target audience, you can tailor your description to appeal to them. For example, if you’re targeting stay-at-home moms, you might mention that your board includes DIY projects that are easy to do with kids.
- Use a conversational tone. Your board description should sound like you’re talking to a friend. Avoid using jargon or overly formal language.
- Include a call to action. Tell people what you want them to do when they visit your board. For example, you might say “Follow this board for more DIY inspiration” or “Pin your favorite DIY projects to this board.”
Here is an example of a good Pinterest board description:
Board Title: DIY Projects for Beginners
Board Description: This board is for anyone who wants to learn how to do DIY projects. Whether you’re a complete beginner or you have some experience, you’ll find easy and affordable projects to try. From home decor to furniture makeovers to crafts, there’s something for everyone on this board. Follow this board for more DIY inspiration and pin your favorite projects to try yourself!
This description is specific, relevant to the board title, and written in a conversational tone. It also includes a call to action at the end.
Here are some additional tips for writing good Pinterest board descriptions:
- Avoid keyword stuffing. Don’t overuse keywords in your description in an attempt to rank higher in search results. This will make your description sound spammy and unnatural.
- Use a variety of keywords. Don’t just focus on one keyword. Instead, use a variety of related keywords to make your description more comprehensive.
- Keep your description concise. Your board description can be up to 500 characters long, but it’s best to keep it shorter and to the point. People are more likely to read a shorter description, and you’ll be able to include all of the important information without overwhelming them.
- Proofread your description carefully before you publish it. Make sure there are no errors in grammar or spelling.
By following these tips, you can write good Pinterest board descriptions that will help you attract new followers and get your pins seen by more people.
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